The concept of social media optimization follows sharing or exchanging information with product end users. Our aim is to add worth to your services across a wide gamut of social networking platforms. For creating opportunities like building strong customer relation, identifying the appropriate social networking platform, creating positive brand association, growing your social network etc. step forward and contact us.
Social media optimization (SMO) is a subset of search engine optimization (SEO). SMO optimizes your business site by advertising through social medial sites, blog sites, online communities, podcasts, and message boards.
For ecommerce companies, social media is considered as a vital tool to draw heavy traffic. Through posts and campaigns on social media, we send newsletters, discount offers and product launch news to your followers so that they make to action. The campaigns run by us will help in enhancing your traffic as well as revenue.
SMO is accomplished through really simple syndication (RSS) feeds, video and photo sharing, social bookmarking, blogging, and social news buttons. The concept is to drive traffic without spending money on search engine advertising. SMO creates links to a site by creating more visibility through Facebook, Twitter, MySpace, Squidoo, Blogger, Hubpages, Digg, or Delicious, etc.
There are two categories of SMO methods:
• Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, and incorporating third-party community functionalities, such as images and videos.
• Promotional activities in social media, aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles
SMO is related to search engine marketing. However, it differs in several ways. Primarily, the focus on driving traffic from sources other than search engines, although it improves search ranking, is also a benefit of successful SMO.
As a technique, SMO is connected to viral marketing. In other words, word-of-mouth is created not through friends or family but through the use of networking in social bookmarking, video, and photo sharing websites. Similarly, the use of blogs achieves the same result by sharing content through the use of RSS feeds in the blogosphere and special blog search engines.
There are several ways in which to achieve SMO.
• Getting links to your website
• The popularity of your website is determined by the amounts of links that are pulled through. An analogy to this would be the number of votes that a political candidate receives from the public, which would demonstrate the popularity of the candidate.
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